ABOUT THE VARSITY FUND
Varsity Fund empowers high school juniors during the most critical recruiting year. While transfer portals steal the spotlight, we connect talented student-athletes with fans who make an impact long before signing day.
Our mission: give them a head start with three core goals.
Build Brand
Every student-athlete personally selects a charitable cause close to their heart, and Varsity Fund helps turn that passion into impact—empowering them to build their future while giving back along the way.
Generate Revenue
We empower high school student-athletes to build a legitimate revenue stream by connecting them with brands, fans, and charitable causes—giving them a head start long before they step onto a college field.
Form Lasting Connections
We connect high school student-athletes with passionate fanbases ready to support their journey and help them succeed—long before signing day.
The Founder of Varsity Fund
Chuck Price
(Founder & CEO)
Chuck Price brings over 30 years of experience in sports administration, athlete representation, and football operations. A former certified NFL agent (2003–2013), he has represented top athletes and managed high-stakes negotiations. He later worked with Jim Mora Jr. at UCLA Football, led the College & Pro Football Division at Mamba Sports Academy, and served as Director of Football Operations for the LA Wildcats of the XFL.
With a career spanning the NFL, NBA, and elite training programs, Chuck’s vision for Varsity Fund is rooted in empowering student-athletes and building pathways for success on and off the field.
< Chuck (left) pictured with his legendary father, Coach Ron Price (right). Coach Price dedicated over 65 seasons to coaching at the high school and junior college levels in Los Angeles, leaving a lasting impact on generations of athletes. Among his most notable former players is Warren Moon—Hamilton High School, Class of 1973—who went on to become the first Black quarterback inducted into the Pro Football Hall of Fame.
Curious about what makes Varsity Fund a game-changer?
Curious about what makes Varsity Fund a game-changer? Our pitch deck gives you a front-row seat to our vision, strategy, and impact.
Whether you’re an investor, partner, or simply a believer in the power of sports, you’ll see how we’re building opportunities for student-athletes and creating winning plays for the future.
Dive in and explore how you can be part of the journey!
By supporting Varsity Fund, you’re helping student-athletes: build their brand, secure funding, and form lasting connections. At the same time, you’re also fueling charitable causes.
Our platform unites fans, student-athletes, and charities—giving everyone a role in shaping the future of college athletics.
Thank you for being part of the Varsity Fund community!
For any questions, reach us at pledge@thevarsityfund.org.