The Game Plan: Varsity Fund's Mission
Game-Changing Impact
Every pledge pairs your favorite athlete with a cause—proving this game is bigger than the scoreboard. It’s character, community, and leaving a legacy that lasts.
Fueling the Future
Your pledge is the power-up! Fans help student-athletes chase their dreams, rep their school colors, and get ready for the next level.
Fans in the Huddle
No sidelines here—fans are part of the action! Every cheer and every pledge brings you closer to the stars of tomorrow while making a real impact today.
Built on Trust, Backed by Football Leaders
The Varsity Fund was founded by Chuck Price, a longtime advocate for student-athletes whose decades in football have allowed him to build trusted relationships with coaches, players, and programs across the country. Through those experiences, Chuck recognized an opportunity to create a platform that connects passionate fan bases with student-athletes, helping provide support, opportunity, and meaningful engagement throughout their journey. The endorsements below reflect the trust, respect, and credibility he has earned within the football community.
Chuck Price has a passion for the game and a vast scope of knowledge around the game that comes from being the son of a coach. As a former Agent and Coach, he is definitely an advocate of the “student-athlete.”
JON GRUDEN
Former Super Bowl Winning Coach
Chuck has been a fixture in the football community at all levels for a long time. He has developed many great relationships and his commitment level runs extremely deep. He has always shown and made sure that the “kids come first.”
MATT LOGAN
Winningest HS Coach in Inland Empire History(CA) - Corona Centennial HS with 299 wins
Whenever somebody mentions anything High School Football, I always think of Chuck first. Although he was my Player Agent for 8 years, I have been relying on him more and more now that I am a high school football coach. He is a great mentor and an icon in HS Football
NICK BARNETT
Current HS Head Coach FormerAll Pro NFL Linebacker
Back the Stars. Fuel the Future
From Friday night lights to tomorrow’s big stage, this is your chance to back the athletes you believe in and the causes they play for. Check out the roster of rising stars, pick your favorite, and make a pledge that fuels their journey on and off the field.
It’s Game Time—
Are You Ready to Pledge?
Fuel your favorite student-athletes, support their causes, and be part of the game-changing future of college sports—your pledge powers athletes, builds school spirit, and creates real impact on and off the field.